Graphic Design & Branding
First impressions happen before anyone reads a word. A strong visual identity builds trust, sets the tone for your brand, and carries consistently across everything you put in front of customers.
Design That Works Before You Say a Word
A great brand identity does three things: it gets remembered, it builds trust at a glance, and it works consistently everywhere your business appears.
Logo & Brand Identity
A logo and visual system built around your business, your values, and the customers you want to attract.
Print & Digital Materials
Business cards, menus, signage, flyers, and social graphics all designed to the same standard, in one place.
Web-Ready by Default
Every design is delivered in formats optimized for screens and print. If you need a website to match, I can build that too.
What's Included
Logo Design
A custom logo built to work at any size, in any context, from a business card to a billboard.
Brand Style Guide
Documented colour palette, typography, logo usage rules, and visual guidelines so your brand stays consistent whoever uses it.
Business Cards & Stationery
Print-ready designs for business cards, letterhead, envelopes, and any other physical materials your business needs.
Menus, Signage & Marketing Materials
Designed for print or digital display: restaurant menus, flyers, posters, and in-store or outdoor signage.
Social Media Graphics & Templates
Branded templates for posts, covers, and profile images so your social channels look as polished as your website.
All File Formats, Full Ownership
Vector source files, print-ready PDFs, and web-optimized images delivered at the end of every project. You own everything outright.
Graphic Design Projects
Brand identity, print design, and digital graphics from recent projects.
Coco Brooks - Graphic Design & Marketing Materials
Comprehensive graphic design work for a local Calgary pizza company, including digital signage, promotional materials, print menus, and restaurant marketing campaigns.
Okotoks Pizza - Brand Identity & Logo Design
Complete logo design and brand identity for a newly renovated pizzeria under new ownership, establishing fresh visual identity for the local Okotoks community.
Heather Robertson & Claire Rae - Fitness Comp Cards
Professional 8x6 inch competition cards designed for fitness models at the 2011 World Bodybuilding & Fitness Federation Nationals, created during tenure at StyleLabs.
Perfect For
New Businesses Launching
Start with a professional identity from day one. A strong logo and brand system means you look established before you have a long track record.
Restaurants, Cafes & Retail
Menus, signage, packaging, and marketing materials that reflect the experience you offer and make customers want to come back.
Professionals & Service Providers
Business cards, stationery, and a cohesive visual presence that builds trust with clients before you even shake hands.
Businesses Ready for a Rebrand
If your current logo or materials no longer reflect where your business is headed, a rebrand can realign how customers see you.
How It Works
Discovery & Direction
We talk about your business, your customers, and what you want people to feel when they encounter your brand. I'll research your industry and competitors before presenting anything.
Initial Concepts
I present two or three distinct design directions. Each is fully considered, not a rough sketch. You pick a direction and tell me what's working and what isn't.
Refinement
We develop the chosen direction with your feedback, adjusting details until the design is right. Most projects land within two rounds of revisions.
Final Delivery
You receive all file formats, a brand style guide, and full ownership of everything. Ready to hand to a printer, upload to your website, or use anywhere else.
Google Workspace for Your Business
A professional email address and a full suite of tools, set up and ready on day one. I handle the full setup: domain verification, user configuration, and email migration if needed.
Look Professional From Day One
Replace your @gmail.com with hello@yourbusiness.com. A branded email reinforces the identity you just built, from the first message you send.
Share Files With Ease
Google Drive makes it simple to share large design files with clients, suppliers, and printers without hitting email attachment limits.
Meet Clients From Anywhere
Google Meet is built right in. Present concepts, walk through revisions, and get feedback in real time without scheduling an in-person meeting.
Frequently Asked Questions
What file formats will I receive when my design is finished?
You will receive everything you need for both digital and print use. That typically includes vector files (AI or SVG) for scalability, high-resolution print-ready PDFs, and web-optimized PNGs and JPGs. If you need a specific format for a printer or supplier, just let me know.
Do I own the designs once the project is complete?
Yes, fully. Once the project is paid, you own all the artwork outright. No licensing, no ongoing fees, no restrictions on how or where you use it.
Can you match my existing website or brand colours?
Absolutely. If you already have a website, existing materials, or a colour palette you're happy with, I can design everything to stay consistent with what you have. If you want a fresh direction, we can start from scratch.
How many rounds of revisions are included?
I work in rounds rather than counting individual changes. You'll typically see two or three concept directions upfront, then we narrow down and refine from there. Most projects are finished within two revision rounds. If something isn't working, we talk it through rather than just cycling through endless tweaks.
Can you design both my logo and my website?
Yes, and this is often the best approach. When the same person builds your brand identity and your website, everything fits together without needing a lengthy handoff between designers. I can handle both, or work alongside your existing web team if you prefer.
Ready to Get Started?
Let's discuss your project and create something amazing together.