Coco Brooks - Graphic Design & Marketing Materials

Comprehensive Graphic Design for a Local Calgary Pizza Company

In my short, but sweet time as a graphic designer for Coco Brooks, a beloved local Calgary pizza company, I was responsible for creating a wide range of marketing materials that spanned both digital and print media. My work helped establish visual consistency across all customer touchpoints, from in-store signage to promotional campaigns for new product launches.

Design Responsibilities & Scope

My role encompassed the complete visual communication strategy for Coco Brooks, ensuring brand consistency across multiple platforms and locations:

Digital Signage & TV Displays: Designed eye-catching promotional materials optimized for television screens in both restaurant and kiosk locations, including product launches, seasonal specials, and menu highlights.

Print Menu Design: Created and maintained comprehensive print menus with clear hierarchy, appetizing food photography integration, and consistent brand styling that reflected the company's warm, welcoming atmosphere.

Product Launch Campaigns: Developed coordinated marketing materials for new menu items and seasonal offerings, creating cohesive campaigns that worked across both digital and print mediums.

Project Highlights

Digital Menu System

One of my key achievements was designing a custom triple-screen digital menu system for kiosk locations. This eliminated printing costs while providing dynamic, updateable content that could showcase high-quality food photography and real-time menu changes.

Product Promotional Campaigns

I created comprehensive promotional materials for various product lines including:

• Frozen Delights: TV-displayed menu system for advertising Coco Brooks' frozen products, featuring appetizing visuals optimized for television screens
• True Buch Kombucha: Health-focused promotional materials highlighting their beverage partnerships
• Dumplings School Program: TV displays and physical signage for school cafeteria locations, promoting their educational food initiatives
• Potato Bites: Marketing materials specifically designed for school locations, including both digital and physical signage
• Salad Bread Bowls: Product launch materials that drove customer trial and adoption
• Ready-Baked Items: Promotional materials showcasing their grab-and-go offerings, emphasizing convenience and quality for busy customers

Cross-Platform Consistency

Each campaign was designed to work seamlessly across multiple formats:

• Television displays optimized for viewing distance and lighting conditions
• Print materials with high-resolution imagery and clear calls-to-action
• Coordinated messaging that maintained brand voice across all touchpoints

Design Approach & Brand Implementation

Working within Coco Brooks' established brand identity, I developed a comprehensive visual language that could adapt across different mediums while maintaining consistency:

Color Psychology: Utilized the company's signature warm reds and earth tones to create an inviting atmosphere that encouraged appetite appeal and reinforced brand recognition.

Typography Strategy: Implemented clear, readable fonts optimized for both close reading (print menus) and distance viewing (TV displays), ensuring accessibility across all customer touchpoints.

Food Photography: Created and captured professional food photography to showcase menu items in their best light, understanding how different lighting conditions in restaurants versus kiosks would affect visual presentation.

Layout Principles: Created modular design systems that could be easily adapted for different product launches while maintaining visual consistency across the entire Coco Brooks experience.

Technical Considerations

Digital Display Optimization: Designed materials specifically for restaurant television environments, considering factors like ambient lighting, viewing angles, and customer attention spans.

Print Production: Managed print specifications for various menu formats, ensuring color accuracy and readability across different paper stocks and printing methods.

Design Asset Management: Developed design templates that allowed for easy updates and modifications, enabling quick turnaround for seasonal menu changes and promotional campaigns.

Brand Standards: Maintained comprehensive brand guidelines to ensure consistency across all materials, regardless of the specific product or campaign being promoted.

Impact & Results

My comprehensive design work helped Coco Brooks achieve several key business objectives:

Enhanced Brand Recognition: Consistent visual treatment across all materials strengthened brand identity and customer recognition in a competitive local market.

Improved Customer Experience: Clear, appetizing menu presentations and promotional materials made ordering easier and more appealing for customers.

Operational Efficiency: Standardized design templates and digital systems reduced production time and costs for menu updates and new promotional campaigns.

Increased Product Awareness: Coordinated promotional campaigns successfully introduced new menu items and seasonal offerings to the customer base.

Lasting Design Legacy

One of the rewarding aspects of this project is that the visual language and design systems I developed continue to be used in Coco Brooks' marketing materials. The design foundations proved flexible enough to evolve with the brand while maintaining the core visual identity that customers recognize.

This comprehensive graphic design work demonstrates the importance of cohesive visual communication in the food service industry, where appetite appeal and brand consistency directly impact customer engagement and business success.