Calgary Sports Car Club - Rally Graphics

Overview

The Calgary Sports Car Club is one of Alberta's most active motorsports organizations, hosting stage rallies and test events throughout the year. I was brought in to create promotional materials and brand identity elements for their rally program, focusing on clear communication and motorsports-appropriate design aesthetics.

Challenge

The club needed professional-quality promotional materials to attract participants to their events while maintaining brand consistency across different types of rallying activities. The materials needed to:

• Clearly communicate event details and safety requirements
• Appeal to both experienced rally drivers and newcomers
• Distinguish between competitive events and non-competitive test days
• Work effectively in both digital and print formats

Solution

I developed a comprehensive design approach that balanced the excitement of motorsports with clear, practical information delivery:

Event Promotional Poster

Created an 8.5"×11" poster for the 2024 Cochrane Winter Rally featuring:

• Bold, high-contrast design suitable for winter rally conditions
• Clear hierarchy of event information (date, location, registration details)
• Motorsports-inspired typography and color scheme
• Professional layout optimized for both digital sharing and print distribution

Rally Test Day Logos

Adapted existing WCRC logo designs to create distinct branding for Summer and Winter Rally Test Days:

• Summer Rally Test Days: Modified existing design with bright, energetic color palette reflecting the season
• Winter Rally Test Days: Adapted design with cool, crisp colors appropriate for winter conditions
• Scalable adaptations that work across various applications (signage, digital, apparel)

Technical Approach

• Design Software: Adobe Illustrator and Photoshop for vector graphics and poster layout
• Print Specifications: High-resolution files optimized for professional printing
• Brand Consistency: Developed style guidelines for consistent application across materials
• File Formats: Delivered in multiple formats for various use cases (web, print, signage)

Results

The promotional materials successfully enhanced the club's professional image and event marketing:

• Increased Event Awareness: The Cochrane Winter Rally poster helped boost event visibility
• Brand Recognition: Test day logos created clear visual identity for different event types
• Professional Presentation: Materials elevated the club's overall brand perception
• Versatile Assets: Designs proved adaptable for various marketing applications

The Calgary Sports Car Club was extremely pleased with the results, noting that the materials helped them present a more professional image while maintaining the excitement and community spirit that defines rally sport.

Key Features

• Event promotional poster design
• Seasonal brand identity for test days
• Print-ready specifications
• Motorsports-focused visual language
• Multi-format delivery for various applications