Heather Robertson & Claire Rae - Fitness Comp Cards

Professional Competition Cards for Fitness Industry Nationals

During my time at StyleLabs, I designed promotional competition cards for fitness models Heather Robertson and Claire Rae, who were competing at the 2011 World Bodybuilding & Fitness Federation (WBFF) Nationals. These 8x6 inch "comp cards" served as essential promotional tools for networking and industry exposure at this major fitness competition event.

Project Context

The WBFF Nationals represented a significant opportunity for fitness models to gain industry recognition and potential sponsorship opportunities. Professional comp cards were essential promotional tools for:

Industry Networking: Providing contact information and professional imagery to judges, sponsors, and industry professionals during the competition.

Brand Representation: Showcasing the athletes' professional image and StyleLabs' representation capabilities.

Competition Standards: Meeting the professional presentation expectations of national-level fitness competitions.

Design Requirements

Fitness Industry Standards

Professional Presentation: Comp cards needed to reflect the high standards expected at national-level bodybuilding and fitness competitions.

Effective Layout: 8x6 inch format required efficient use of space to showcase athlete photography, contact information, and professional branding.

Print Quality: High-resolution design optimized for professional printing to ensure crisp, vibrant reproduction for distribution.

Competition Impact

The comp cards successfully supported both athletes' professional representation at the WBFF Nationals:

Professional Presence: Enhanced the athletes' professional presentation and networking capabilities at the national competition.

StyleLabs Representation: Showcased the quality of representation and design capabilities provided by StyleLabs to their fitness industry clients.

Industry Standards: Met the high presentation standards expected at premier fitness competitions, supporting the athletes' competitive goals.

Networking Tools: Provided effective promotional materials for industry connections and potential sponsorship opportunities.

This project demonstrated expertise in specialized print design for the fitness industry, understanding both the unique requirements of competition environments and the professional standards expected in fitness model representation.