VaP - Personal Vaporizer Logo Design

Logo Design for Canada's E-Cigarette Pioneer

VaP Personal Vaporizers was among the first electronic cigarette brands to enter the Canadian market, requiring a distinctive logo that would establish their identity in an emerging industry. The challenge was to create visual symbolism that would differentiate their vapor-based product from traditional smoking.

Design Concept

Flame-Inspired Shape: The logo's primary form evokes the familiar shape of a flame, creating connection to the smoking experience while introducing innovation.

Blue Color Psychology: Rather than traditional fire colors, the blue palette was chosen to represent the clean, cool vapor produced by e-cigarettes - a visual departure from heat and smoke.

Symbolic Meaning: The combination of flame-like form with water-inspired coloring created a sophisticated visual metaphor for delivering familiar ritual without harmful combustion.

Market Positioning: Positioned VaP as a credible alternative in a skeptical market while differentiating from generic or medical-looking competitor branding.

The VaP logo successfully established memorable brand identity during the early days of the Canadian e-cigarette market, using familiar visual cues with new color associations to bridge traditional smoking culture and innovative vaping technology.