Yummy Mummy Saver - Group Buy Website

Group Buying Platform Redesign

Yummy Mummy Saver was a group buying website targeting mothers seeking deals on family-oriented services including spa treatments, house cleaning, and family activities. The existing PHP GroupScript platform needed a complete visual overhaul to better appeal to busy mothers and encourage repeat visits.

Design & Development

Custom Theme Development: Created a warm, welcoming design using soft colors and family-friendly imagery that appealed to the target demographic of busy mothers.

GroupScript Customization: Extensively modified the PHP platform to accommodate the new design while maintaining core functionality for deal management and payment processing.

Mobile-Responsive Design: Implemented responsive layouts using HTML5 and CSS3, ensuring seamless access across all devices for parents checking deals on-the-go.

MailChimp Integration: Connected the user database with MailChimp for automated list management and targeted email campaigns based on user interests and purchase history.

Logo Redesign: Refined the existing logo with professional polish, improved typography and color choices while maintaining brand recognition and scalability.

Impact

The redesigned website successfully modernized the platform while improving user experience for busy mothers. The new design made deal discovery and purchasing easier, while MailChimp integration enabled more effective email campaigns and customer retention strategies.